lihi UTM Builder: 5 Marketing Use Cases to Increase Your ROI

Master campaign attribution with the lihi UTM builder. Explore 5 expert use cases to track ads, influencers, and QR codes to maximize your marketing ROI.

Marketing without data is just guesswork. To scale your business, you need to increase marketing ROI with UTM by knowing exactly which creative or channel drives results. The lihi UTM builder is your essential tool for this mission, transforming every short URL for marketing ROI into a detailed data point

Marketers using lihi UTM builder to increase marketing ROI with UTM — Increase marketing ROI with lihi UTM builder

Here are 5 proven UTM use cases for advertisers to help you master your attribution strategy using lihi.

1. Optimize Social Ad Spend with Precision

Stop relying on broad metrics. When running Meta or LinkedIn ads, use lihi to set up unique campaign tracking parameters for each ad set. By tagging specific versions of your ad copy or imagery, you can identify the highest-converting assets and reallocate your budget to maximize efficiency.

2. Track Real Influencer Impact

Influencer partnerships are a key part of UTM use cases for advertisers. Instead of using generic links, provide each creator with a unique short URL for marketing ROI. This allows you to monitor real-time traffic from individual partners in your dashboard, making it easy to see who is truly delivering value.

Setting up tracking parameters in lihi dashboard

3. Measure Email Newsletter Click-Throughs

Is your audience engaged with your header or your CTA button? By embedding specific campaign tracking parameters in different sections of your newsletter, you gain insights into user behavior. This data helps you refine your email layout to further increase marketing ROI with UTM.

4. Bridge Offline Marketing to Digital Sales

Flyers, posters, and billboards don’t have to be unmeasurable. The lihi UTM builder allows you to generate QR codes with built-in tracking. This turns offline traffic into digital data, allowing you to track the performance of physical marketing materials just like a digital ad.

5. Simplify Landing Page A/B Testing

When testing two landing pages, the lihi UTM builder acts as your central tracking hub. By creating two distinct links, you can compare performance side-by-side in your Advanced analytics dashboard guide.

For the best results, remember to follow HubSpot's UTM best practices to keep your data clean and actionable.