How to Create a Custom Audience from Short Link Clicks

Follow these steps to retarget users who have clicked on your pixel-enabled short links.

1. Access Audiences: Go to Facebook Ads Manager, open the “All Tools” menu, and select  Advertising audience.
   
2. Start Creation: Click the Create Audience button and select Custom Audience.
    
3. Select Source: Choose Website as your source and click Next.
   
4. Define Rules: In the setup window, change the dropdown menu from “All website visitors” to “People who visited specific web pages.”
   
   
5. Input URL:
   
   
   • In the URL field (Contains), paste the Lihi short link that has the pixel installed.
   • Give your audience a descriptive name.
   • Click Create Audience.
6. Apply to Campaign: When setting up a new ad campaign, go to the Ad Set level. Under the Custom Audiences section, search for and select the audience you just created. (You can now serve ads specifically to potential customers who have previously visited your page via your short link!)
   
   

Need Help?

If you have any questions while using Lihi, or if you have complex data requirements and aren’t sure how to configure them, please feel free to contact the Lihi Meta Page. Our dedicated support team is ready to assist you.

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