Custom Domain vs. Generic Short URLs: Why It’s the Secret to Higher CTR
Discover the key differences between custom domains and standard short links. Learn how lihi helps you build brand trust, improve CTR, and bypass social media filters with branded links.
Do you still share links that look like lihi.cc/xyz123? While standard short links are efficient, they might be costing you clicks. In digital marketing, trust is the ultimate currency. If you want your audience to click without hesitation, a custom domain is no longer a luxury—it’s a necessity. Let’s dive into how lihi empowers your brand to stand out.

The Power of a Branded Short Domain
A custom domain (e.g., links.yourbrand.com) acts as a digital signature. It tells your audience that the content is verified and safe.

1. Boost Your Click-Through Rate (CTR)
Branded links can increase CTR by up to 34%. People click on what they recognize. Using lihi to manage your custom domain ensures every touchpoint reinforces your brand identity.

2. Lower risk of being flagged
Social media algorithms are protective. By using your own domain via lihi, you separate your reputation from the “noise” of public shorteners, ensuring your campaigns reach your audience.
| Feature Comparison | Standard lihi Link (e.g., lihi.cc/xyz123) |
Custom Domain (Winner) (e.g., links.yourbrand.com) |
|---|---|---|
| Trust Factor & Security | Basic | High / Verified ✅ |
| Click-Through Rate (CTR) | Baseline | Boost up to 34% 🚀 |
| Social Media Filters | Moderate risk of flagging | Lower risk of being flagged |
| Brand Visibility | Low (Promotes lihi) | 100% (Promotes YOUR Brand) |
🎁 First-Time Buyer Exclusive: Unlock Your Growth
Ready to level up? We have a special offer for your first step. Now, when you purchase your first custom domain directly through the lihi dashboard, we’ll gift you 2 months of our Business Plan (Full Features) for FREE!
- High ROI: A domain costs only about 3 USD per year. Usually, just two successful orders from your branded links will cover the cost for the entire year.
- No-Risk Trial: If the service doesn’t fit your growth strategy, simply don’t renew after two months. No strings attached.
- Keep Your Assets: Even if you revert to a free plan, the domain and all the short links you created are yours to keep forever.
How to Choose the Right Strategy with lihi
Not every link needs a custom domain, but your high-stakes campaigns definitely do.
- Use Standard lihi Links for: Quick internal sharing or casual social posts.
- Use Custom Domains for: Paid ads, email newsletters, and Link-in-Bio pages to maximize trust.
“Do I need to be a tech genius?” Not at all. When you buy a domain directly through the lihi dashboard, the configuration is handled for you automatically. No messy DNS settings required.
Start Branding Your Links Today
Ready to brand your links? Don’t let generic URLs limit your growth. [Upgrade to lihi Starter] today and start using your own custom domain to boost click-through rates by up to 34%.
Setting up a custom domain in lihi takes less than five minutes but pays off in every click. Don’t let your links blend in. Make them yours.